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Privacy Policy

privacy & cookies policy

The Data Controller for this website is The American Road Trip Company Limited.

Any data collected will be held securely and in accordance with the EU General Data Protection Regulations 2016/679 (“GDPR”) as is necessary for the performance of a contract, i.e. to fulfil travel arrangements on your behalf or in order to comply with any legal obligations and statuary requirements.

We comply with data protection legislation which requires us to ensure that Data is:

Data will not normally be disclosed to third parties. However, we may need to disclose data to a third party so that they can provide a service you’ve requested, or fulfil a request for information. Any personal information that we pass to a third party should be held securely by that party, in accordance with GDPR and used only to provide the services or information requested.

In certain circumstances, you have the following rights relating to the lawful processing of their Data:

If you wish to exercise any of the rights referred to above you must send a written request to: Head of Customer Service, The American Road Trip Company, The Steam Mill, Steam Mill Street, Chester, CH3 5AN.

The American Road Trip Company Limited must comply with your request, if it is able to do so, within 1 month of the request being received. The information will be supplied free of charge unless the request is manifestly unfounded or deemed excessive, particularly if it is repetitive.

You also have the right to take any grievance relating to Data Protection to the Information Commissioners Office.

Childrens Privacy

We will not knowingly accept information or data from anyone under the age of 18. Should you believe that we have received personal data from a minor, then please let us know and we’ll take steps to remove the information from our systems or get parental consent to retain the information already provided.


New and existing customers may receive marketing information from us relating only to our products, services and promotions for the purposes of our legitimate business interests. However, those customers wishing to opt out of such communications will be given an opportunity to do so on each occasion that such a contact is made.

Call Recording 

All calls may be recorded for training and quality assurance purposes.

Cookie Policy

How does The American Road Trip Company Limited use cookies?

We use “cookies” to store and collect information regarding your usage of the website. Cookies are small files placed on your computer’s hard drive, or in your browser memory, when you visit our website. Your computer will only share the information in the cookie with the website that provided it, and no other website can request it. Cookies identify a computer browsing a website, not an individual.

There are two types of cookies, session and persistent. Session cookies last only as long as your web browser is open. Once you close your browser, the cookie disappears. Persistent cookies store information on your computer for longer periods of time – typically up to 3 months. Our website may use both types of cookies.

At no time is your private information, whether stored in persistent cookies or elsewhere, shared with third parties who have no right to that information. If you do not wish to have session or persistent cookies stored on your machine, you can turn them off in your browser.

Which cookies does The American Road Trip Company Limited use?

Google Analytics – These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited. To find out more about how Google uses this data, please visit their website: www.google.com/policies/privacy/partners/

Changes to this Policy

If our privacy policy changes, these changes will be reflected in an updated version. Regularly reviewing this page will ensure that users are always aware of the most up to date policy.

The American Road Trip Company Limited

Our Trusted Partners And Providers

ARTCo customers can be confident that we only work with the very best service providers, such as Virgin Atlantic, British Airways and Alamo. Any payments made to us are fully protected via the government’s ATOL scheme (Flight packages) or Financial Failure Insurance (Non-Flight Packages).

Contact Us

We would love to hear from you.

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